Dealing with negative online customer engagement behavior

FREE Online Session

Wednesday July 19

Dealing with the negative online customer engagement behavior.

2 Hours Online Session

Wednesday, July 19th

Negative online customer engagement behavior and how to deal with it.


Negative engagement behavior by customers towards the brand is inevitable, especially in online contexts and social media networks. What is more important is how we can deal with these negative posts that may harm the brand image or negatively affect other potential customers within online networks?

This webinar will:

  • Help businesses to understand the forms of negative posts customers engage in about the brand, product, or service via social media platforms.
  • Show how these forms differ in grabbing other customers’ and/or prospective customers’ attention.
  • Give business recommendations to deal with negative online customer engagement behavior.

Date:  Wednesday, July 19th

Duration: 2 Hours

Time: 01:00 PM - 03:00 PM (Cairo Time)

Platform: Zoom



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Dr Jaylan Azer, Phd.
Senior Lecturer in Marketing, 
Glasgow University, Glasgow, Scotland, UK

Dr Jaylan is Senior Lecturer in Marketing at The University of Glasgow, UK. Jaylan holds a PhD in Marketing from the University of Strathclyde, Glasgow, UK.

Jaylan's current research interest focuses within the services domain on the complementary concepts of actor/customer engagement and value co-creation. Within this domain, Jaylan has a focus on consumer behaviour and its impact in digital contexts, especially social online networks. Jaylan’s research is published in highly ranked academic journals. Her academic interests are complemented by her 15 years of practical experience including senior management roles.

Jaylan has been actively involved in executive training in Social Media Marketing and Customer Relationship Management with leading Scottish, Egyptian and multinational companies from various sectors.