Advanced Digital Marketing

Starting Date: March 14

Advanced Digital Marketing

24 Hours Online Training Workshop

Thursday / Sunday (2 Hours per day)

Workshop Overview:

Advanced Digital Marketing workshop provides insight knowledge, strategies, important tips and competencies required of effectively marketing products and Services.

The program is the second step to become a professional in using the digital marketing, it will help participants to practice what they learned in a professional way and experience the fruit of using the digital marketing tools and the different alternatives of the digital marketing.
They will be able to work on developing their own website and run a complete digital marketing campaign. At the end of the workshop, they will do their own project.

Workshop Outlines:

  • Website Marketing
     The three different ways you can use to builds a website
     Website builders
     Build a complete website
  • Search Engine Optimization (SEO)
     On-page vs off page optimization
     Crawling, Indexing and Ranking
     SEO audit
     Backlinks audit
  • Mobile Marketing
     SMS Marketing
     Build a SMS campaign from start to finish
  • Google Ads
     Search vs Display Campaigns
     Build a Google YouTube campaign from start to finish
     The keyword planner tool
  • Advanced Social Media Marketing
     Facebook interest, demographic and behavioral targeting (Complete Campaign)
     Budgeting for your campaign
     Social Media analytics
     Facebook campaign from start to finish
  • Final Project

Requirements:

  • Stable Wi-Fi connection
  • Available laptops or desktop with Participants to practice (preferred laptops)

Starting Date:  14 March. 2021

Time: 07:00 PM - 09:00 PM

Total Duration: 24 Hours ( 2 Days / week: Thursday & Sunday)

PlatForm: Zoom

For More Workshops, Check the link below:
https://lighthouse-tc.com/upcoming-events/

Registration