Strategic Business Planning

Nov 20, 21

Business Planning

2 Days Training Workshop

Nov 20, 21

Course Overview:

This workshop aims to provide business leaders and management team with vital insights about the extreme importance of shaping the future of their industry / corporate / subsidiary. Change is inevitable, and those who will not contribute to shaping the coming change will have either to get reshaped to fit in, or to fade away.


Attendants will learn and practice how to predict which future moves can be the most successful, and how to get their corporate / subsidiary / department ready for the change and take the initiative to induce it ending with brighter future results.

Workshop Contents:

  • Strategic Management and Competitiveness:
    • Strategic competitiveness
    • Competitive landscape
    • Global economy impacts
    • Technology impacts
    • IO model
    • RB model
  • External Environment:
  • Internal Environment:
  • Business-level strategy
    • How to build competitive advantages
    • Risks
  • Competitive dynamics:
    • Today’s competitive landscape
    • Competition styles
    • Ability & probability
    • First mover advantages & disadvantages
    • Second mover advantages & disadvantages
    • Industries evolution
  • Corporate / subsidiary / department-level strategy: Strategic alternatives

Date:  20, 21 Nov 2019

Duration: 2 Days workshop

Location: Ramses Hilton Hotel

Request a call / Register for this workshop

Trainer's Brief


Dr. George Attallah, MBA


Master Trainer, Business & Marketing Consultant at LHTC

Dr. George was formerly Strategic Business Development Director at Servier Egypt, He was responsible for maximizing the commercialization of the existing products’ portfolio & products’ life cycle management, developing new business areas and opportunities using different business models, strategic planning and building new partnerships, developing, adopting, and spreading the use of "Best Practices" in marketing & promotion & managing marketing projects.

He is holding MBA from American University in Cairo (Marketing)  & MBBCh from Medicine School, Ain-Shams University

HR Budget

Finance for Non Finance

Budgeting and Forecastig