Strategic Business Planning
Nov 20, 21
Business Planning
2 Days Training Workshop
Nov 20, 21
Course Overview:
This workshop aims to provide business leaders and management team with vital insights about the extreme importance of shaping the future of their industry / corporate / subsidiary. Change is inevitable, and those who will not contribute to shaping the coming change will have either to get reshaped to fit in, or to fade away.
Outcomes:
Attendants will learn and practice how to predict which future moves can be the most successful, and how to get their corporate / subsidiary / department ready for the change and take the initiative to induce it ending with brighter future results.
Workshop Contents:
- Strategic Management and Competitiveness:
- Strategic competitiveness
- Competitive landscape
- Global economy impacts
- Technology impacts
- IO model
- RB model
- External Environment:
- Internal Environment:
- Business-level strategy
- How to build competitive advantages
- Risks
- Competitive dynamics:
- Today’s competitive landscape
- Competition styles
- Ability & probability
- First mover advantages & disadvantages
- Second mover advantages & disadvantages
- Industries evolution
- Corporate / subsidiary / department-level strategy: Strategic alternatives
Date: 20, 21 Nov 2019
Duration: 2 Days workshop
Location: Ramses Hilton Hotel
Trainer's Brief
Dr. George Attallah, MBA
Master Trainer, Business & Marketing Consultant at LHTC
Dr. George was formerly Strategic Business Development Director at Servier Egypt, He was responsible for maximizing the commercialization of the existing products’ portfolio & products’ life cycle management, developing new business areas and opportunities using different business models, strategic planning and building new partnerships, developing, adopting, and spreading the use of "Best Practices" in marketing & promotion & managing marketing projects.
He is holding MBA from American University in Cairo (Marketing) & MBBCh from Medicine School, Ain-Shams University