Writing Business Case

How to build a business case?

This is a one day training workshop on how to build/write a business case, including writer recommendation. It is often best written last, when you’re clear about your recommended course of actions, and why.

Remember that some decision-makers may only read the executive summary, so you need to make sure that you have included everything relevant.

Training Outlines

• The sections required for a business case.
• Style and language.
• The presentation format.
• The opportunity cost.
• The problem/opportunity/need/solution.
• The market and key segments.
• Competitive landscape matrix.
• Competitive positioning.
• Business model and marketing plan.
• Financial projection.
• Funding /budgeting/proceed breakdown.
• Execution timeline.
• Business case formats and templates practice.