Customer Relation Management (CRM)

(2 days training workshop)

Overview:

CRM has vital role for any company looking for superior performance and successful expand.

This workshop not just for sales and customer service staff but also for all company’s workforce, as they learn how to relate and connect all management and staff effort together in order to serve the client and adding value through all activities within the company.

Training Objectives and Contents:

• Customer Service Concepts and Definitions
• Basic Communication Skills
• CRM Overview
• CRM Ecosystem
• Customer Life Styles
• Customer lifetime value
• Customer relationship overview
• Relationship management theory
• Portfolio management