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Writing Business Case

March 30, 2019 @ 10:00 am - 4:00 pm

Writing Business Case

(One Day workshop)

How to build a business case?

One day training Workshop on how to build/write a business case, including writer recommendation. It is often best written last, when you’re clear about your recommended course of actions, and why.

Remember that some decision-makers may only read the executive summary, so you need to make sure that you have included everything relevant.


Training Outlines

  • The sections required for a business case.
  • Style and language.
  • The presentation format.
  • The opportunity cost.
  • The problem/opportunity/need/solution.
  • The market and key segments.
  • Competitive landscape matrix.
  • Competitive positioning.
  • Business model and marketing plan.
  • Financial projection.
  • Funding /budgeting/proceed breakdown.
  • Execution timeline.
  • Business case formats and templates practice.


March 30, 2019
10:00 am - 4:00 pm
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